US Scion FR-S pricing was released
Entry level $24,930USD
Seems cheap! However to put this in perspective, a 2012 4cyl camry SE (Us sports spec) costs 23,000USD
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So in the US the FRS will be more than the camry sports.
The equivalent in Aus is the 2012 "Atara SX"
which goes for 35,990AUD (Toyota website says 39,548AUD "drive away")
It'll depend on Toyota's pricing strategy in Australia however if it's anything like the US then the cost might be in the low 40,000 range before you get it on the road...
Of course this is all speculation and I really hope it turns out to be in the original predicted area of "low 30's", ie 35,000 or under but we'll see!